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	<title>iConsume</title>
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	<link>http://iconsume.wordpress.com</link>
	<description>Honours project for Communication Design, Swinburne University.</description>
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		<title>iConsume</title>
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		<item>
		<title>Meeting: June 3</title>
		<link>http://iconsume.wordpress.com/2008/06/03/meeting-june-3/</link>
		<comments>http://iconsume.wordpress.com/2008/06/03/meeting-june-3/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 23:37:40 +0000</pubDate>
		<dc:creator>sarahlaw</dc:creator>
				<category><![CDATA[5. Minutes]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=75</guid>
		<description><![CDATA[Attendance Henry Fuller, Sarah Law Discussion + Publication is at the bindery, to be picked up on Wednesday. + Presentation was running at 17 minutes. This was resolved in the meeting, cutting the text down together and checking it still read clearly. + Presentation slides were discussed and created, so the presentation is ready for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=75&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="entry">
<div class="snap_preview">
<div class="entry">
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<p><strong>Attendance<br />
</strong>Henry Fuller, Sarah Law</p>
<p><strong>Discussion<br />
</strong><span style="color:#339966;">+ </span>Publication is at the bindery, to be picked up on Wednesday.<br />
<span style="color:#339966;">+ </span>Presentation was running at 17 minutes. This was resolved in the meeting, cutting the text down together and checking it still read clearly.<br />
<span style="color:#339966;">+ </span>Presentation slides were discussed and created, so the presentation is ready for Thursday.<br />
<span style="color:#339966;">+ </span>Double-checked what we need to hand in.<span style="color:#339966;"><br />
</span></p>
<p><strong>Tasks</strong></p>
<p><span style="color:#339966;">+ </span>Learn and practice the speech for Thursday&#8217;s presentation.</p>
</div>
</div>
</div>
</div>
</div>
</div>
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			<media:title type="html">sarahlaw</media:title>
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		<title>Meeting: May 30</title>
		<link>http://iconsume.wordpress.com/2008/05/30/meeting-may-30/</link>
		<comments>http://iconsume.wordpress.com/2008/05/30/meeting-may-30/#comments</comments>
		<pubDate>Fri, 30 May 2008 23:30:47 +0000</pubDate>
		<dc:creator>sarahlaw</dc:creator>
				<category><![CDATA[5. Minutes]]></category>

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		<description><![CDATA[Attendance Henry Fuller, Sarah Law Discussion + Publication will be bound on Monday, to be collected on Wednesday. + Presentation next Thursday will be at 12:20pm. + 101 things to do with &#8216;old&#8217; technology is now complete, we received enough entries to show it works, and enough for a mini-book in the publication. + Organise [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=74&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="entry">
<div class="snap_preview">
<div class="entry">
<div class="snap_preview">
<p><strong>Attendance<br />
</strong>Henry Fuller, Sarah Law</p>
<p><strong>Discussion<br />
</strong><span style="color:#339966;">+ </span>Publication will be bound on Monday, to be collected on Wednesday.<br />
<span style="color:#339966;">+ </span>Presentation next Thursday will be at 12:20pm.<br />
<span style="color:#339966;">+ </span>101 things to do with &#8216;old&#8217; technology is now complete, we received enough entries to show it works, and enough for a mini-book in the publication.<br />
<span style="color:#339966;">+ </span>Organise to meet up next Tuesday to work on presentation: speech and slides.</p>
<p><strong>Tasks</strong></p>
<p><span style="color:#339966;">+ </span>Write up presentation speech, to practice on Tuesday.<br />
<span style="color:#339966;">+ </span>Finish up pages for the publication, to be bound on Monday.<br />
<span style="color:#339966;">+ </span>Think about slides for the presentation.</p>
</div>
</div>
</div>
</div>
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			<media:title type="html">sarahlaw</media:title>
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		<title>101 Things to do with &#8216;old&#8217; technology</title>
		<link>http://iconsume.wordpress.com/2008/05/29/101-things-to-do-with-old-technology/</link>
		<comments>http://iconsume.wordpress.com/2008/05/29/101-things-to-do-with-old-technology/#comments</comments>
		<pubDate>Thu, 29 May 2008 05:01:27 +0000</pubDate>
		<dc:creator>sarahlaw</dc:creator>
				<category><![CDATA[101 Things to do with 'old' technology]]></category>
		<category><![CDATA[3. Outcomes]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=69</guid>
		<description><![CDATA[“101 things to do with &#8216;old&#8217; technology” is about getting the public involved to look at recycling technology in a fun way, without having to mention “recycling”. It would be run as a competition asking people to think outside the square and send in sketches of what they would do with their old technology – [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=69&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>“101 things to do with &#8216;old&#8217; technology” is about getting the public involved to look at recycling technology in a fun way, without having to mention “recycling”. It would be run as a competition asking people to think outside the square and send in sketches of what they would do with their old technology – serious, funny, or strange, it&#8217;s the idea that counts. It isn&#8217;t meant to be taken seriously like the consumer/producer alliance, but rather leave a smile on people&#8217;s faces, saying “okay, we have a waste problem with all of these old monitors&#8230;but wouldn&#8217;t they make lovely fish bowls?”.</p>
<p>The only rule is black and white sketches only – not in an attempt to tie people down to a medium, but to give anyone the feeling they can submit something, even if they can only draw stick figures. “101 things to do with &#8216;old&#8217; technology” is not about people&#8217;s drawing abilities or artistry, but their ideas and personality towards the recycling and reuse of technology.</p>
<p>We did a trial run in the semester at Swinburne, with posters advertising the competition up for 3 weeks, calling for entries. We had successful participation results, as well as positive feedback from many people, which has shown us that the project has a lot of potential to be run as a full-scale campaign.</p>
<p>Here are some of the entries we received:</p>
<p><img class="alignnone size-full wp-image-70" src="http://iconsume.files.wordpress.com/2008/06/_1.gif?w=490&#038;h=505" alt="" width="490" height="505" /><br />
Azhari Hashim</p>
<p><img class="alignnone size-full wp-image-71" src="http://iconsume.files.wordpress.com/2008/06/101_-brigid-green.gif?w=490&#038;h=289" alt="" width="490" height="289" /><br />
Brigid Green</p>
<p><img class="alignnone size-full wp-image-72" src="http://iconsume.files.wordpress.com/2008/06/computer_blast.gif?w=490&#038;h=695" alt="" width="490" height="695" /><br />
Kai Hoffmann</p>
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			<media:title type="html">sarahlaw</media:title>
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		<title>30 signs that technology has taken over your life</title>
		<link>http://iconsume.wordpress.com/2008/05/22/30-signs-that-technology-has-taken-over-your-life/</link>
		<comments>http://iconsume.wordpress.com/2008/05/22/30-signs-that-technology-has-taken-over-your-life/#comments</comments>
		<pubDate>Thu, 22 May 2008 00:20:55 +0000</pubDate>
		<dc:creator>sarahlaw</dc:creator>
				<category><![CDATA[2. Research]]></category>
		<category><![CDATA[Consumption (technology)]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=76</guid>
		<description><![CDATA[1. Your stationery is more cluttered than Warren Beatty’s address book. The letterhead lists a fax number, e-mail addresses for two on-line services, and your Internet address, which spreads across the breadth of the letterhead and continues to the back. In essence, you have conceded that the first page of any letter you write *is* [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=76&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>1. Your stationery is more cluttered than Warren Beatty’s address book. The letterhead lists a fax number, e-mail addresses for two on-line services, and your Internet address, which spreads across the breadth of the letterhead and continues to the back. In essence, you have conceded that the first page of any letter you write *is* letterhead.</p>
<p>2. You have never sat through an entire movie without having at least one device on your body beep or buzz.</p>
<p>3. You need to fill out a form that must be typewritten, but you can’t because there isn’t one typewriter in your house — only computers with laser printers.</p>
<p>4. You think of the gadgets in your office as “friends,” but you forget to send your father a birthday card.</p>
<p>5. You disdain people who use low baud rates.</p>
<p>6. When you go into a computer store, you eavesdrop on a salesperson talking with customers — and you butt in to correct him and spend the next twenty minutes answering the customers’ questions, while the salesperson stands by silently, nodding his head.</p>
<p>7. You use the phrase “digital compression” in a conversation without thinking how strange your mouth feels when you say it.</p>
<p>8. You constantly find yourself in groups of people to whom you say the phrase “digital compression.” Everyone understands what you mean, and you are not surprised or disappointed that you don’t have to explain it.</p>
<p>9. You know Bill Gates’ e-mail address, but you have to look up your own social security number.</p>
<p>10. You stop saying “phone number” and replace it with “voice number,” since we all know the majority of phone lines in any house are plugged into contraptions that talk to other contraptions.</p>
<p>11. You sign Christmas cards by putting <img class="wp-smiley" src="http://www.thatwasfunny.com/wp-includes/images/smilies/icon_smile.gif" alt="-)" /> next to your signature.</p>
<p>12. Off the top of your head, you can think of nineteen keystroke symbols that are far more clever than <img src='http://s2.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> .</p>
<p>13. You back up your data every day.</p>
<p>14. Your wife asks you to pick up some minipads for her at the store and you return with a rest for your mouse.</p>
<p>15. You think jokes about being unable to program a VCR are stupid.</p>
<p>16. On vacation, you are reading a computer manual and turning the pages faster than everyone else who is reading John Grisham novels.</p>
<p>17. The thought that a CD could refer to finance or music rarely enters your mind.</p>
<p>18. You are able to argue persuasively the Ross Perot’s phrase “electronic town hall” makes more sense than the term “information superhighway,” but you don’t because, after all, the man still uses hand-drawn pie charts.</p>
<p>19. You go to computer trade shows and map out your path of the exhibit hall in advance. But you cannot give someone directions to your house without looking up the street names.</p>
<p>20. You would rather get more dots per inch than miles per gallon.</p>
<p>21. You become upset when a person calls you on the phone to sell you something, but you think it’s okay for a computer to call and demand that you start pushing buttons on your telephone to receive more information about the product it is selling.</p>
<p>22. You know without a doubt that disks come in five-and-a- quarter-and three-and-a-half-inch sizes.</p>
<p>23. Al Gore strikes you as an “intriguing” fellow.</p>
<p>24. You own a set of itty-bitty screw-drivers and you actually know where they are.</p>
<p>25. While contemporaries swap stories about their recent hernia surgeries, you compare mouse-induced index-finger strain with a nine-year-old.</p>
<p>26. You are so knowledgeable about technology that you feel secure enough to say “I don’t know” when someone asks you a technology question instead of feeling compelled to make something up.</p>
<p>27. You rotate your screen savers more frequently than your automobile tires.</p>
<p>28. You have a functioning home copier machine, but every toaster you own turns bread into charcoal.</p>
<p>29. You have ended friendships because of irreconcilably different opinions about which is better — the track ball or the track *pad*.</p>
<p>30. You understand all the jokes in this message. If so, my friend, technology has taken over your life. We suggest, for your own good, that you go lie under a tree and write a haiku. And don’t use a laptop.</p>
<p>Source: <a href="http://www.thatwasfunny.com/30-signs-that-technology-has-taken-over-your-life/1438">http://www.thatwasfunny.com/30-signs-that-technology-has-taken-over-your-life/1438</a></p>
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			<media:title type="html">sarahlaw</media:title>
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			<media:title type="html">-)</media:title>
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		<title>Eight Artists &amp; Eight Computers</title>
		<link>http://iconsume.wordpress.com/2008/05/21/eight-artists-eight-computers/</link>
		<comments>http://iconsume.wordpress.com/2008/05/21/eight-artists-eight-computers/#comments</comments>
		<pubDate>Wed, 21 May 2008 02:12:05 +0000</pubDate>
		<dc:creator>henryfuller</dc:creator>
				<category><![CDATA[3. Outcomes]]></category>
		<category><![CDATA[Eight Artists & Eight Computers]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=65</guid>
		<description><![CDATA[Eight Artists &#38; Eight Computers is taking a different angle to recycling e-waste: what about attempting to create something of worth from something that is now deemed as “junk”? The inspiration came from seeing the hard rubbish collection in one particular suburb, where 19 computers were counted on residents&#8217; front lawns. Eight of these were [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=65&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Eight Artists &amp; Eight Computers is taking a different angle to recycling e-waste: what about  attempting to create something of worth from something that is now deemed as “junk”? The inspiration came from seeing the hard rubbish collection in one particular suburb, where 19 computers were counted on residents&#8217; front lawns. Eight of these were collected for this project.</p>
<p>We originally asked students from VCA Art and VCA Production if they would like to participate in creating something for the project, but as it was already late in the semester, they&#8217;re all a bit too busy.</p>
<p>Instead, we are creating a proposal document and information pack for Eight Artists &amp; Eight Computers, where it can be taken up at a later time. But to get the ball rolling, I got my brother to demonstrate how the project would work by creating something from one of the old monitors I collected at hard rubbish.</p>
<p>Here is the process and finished result.</p>
<p><img class="alignnone size-full wp-image-66" src="http://iconsume.files.wordpress.com/2008/06/8_artists-1.gif?w=490&#038;h=305" alt="" width="490" height="305" /></p>
<p><img class="alignnone size-full wp-image-67" src="http://iconsume.files.wordpress.com/2008/06/8_artists-2.gif?w=490&#038;h=305" alt="" width="490" height="305" /></p>
<p><img class="alignnone size-full wp-image-68" src="http://iconsume.files.wordpress.com/2008/06/8_artists-3.gif?w=490&#038;h=305" alt="" width="490" height="305" /></p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/5c48090f7d87335023605aec0e5ba4d5?s=96&#38;d=identicon" medium="image">
			<media:title type="html">henryfuller</media:title>
		</media:content>

		<media:content url="http://iconsume.files.wordpress.com/2008/06/8_artists-1.gif" medium="image" />

		<media:content url="http://iconsume.files.wordpress.com/2008/06/8_artists-2.gif" medium="image" />

		<media:content url="http://iconsume.files.wordpress.com/2008/06/8_artists-3.gif" medium="image" />
	</item>
		<item>
		<title>Gannt Chart</title>
		<link>http://iconsume.wordpress.com/2008/05/20/gannt-chart/</link>
		<comments>http://iconsume.wordpress.com/2008/05/20/gannt-chart/#comments</comments>
		<pubDate>Tue, 20 May 2008 05:05:12 +0000</pubDate>
		<dc:creator>sarahlaw</dc:creator>
				<category><![CDATA[6. Timeline]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=90</guid>
		<description><![CDATA[Download our project timeline here: gannt-chart.pdf<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=90&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-89" src="http://iconsume.files.wordpress.com/2008/06/gannt-chart.jpg?w=490&#038;h=194" alt="" width="490" height="194" /></p>
<p>Download our project timeline here: <a href="http://iconsume.files.wordpress.com/2008/06/gannt-chart.pdf">gannt-chart.pdf</a></p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ad23ba5d6d77341b4e6e59f6af4390dc?s=96&#38;d=identicon" medium="image">
			<media:title type="html">sarahlaw</media:title>
		</media:content>

		<media:content url="http://iconsume.files.wordpress.com/2008/06/gannt-chart.jpg" medium="image" />
	</item>
		<item>
		<title>Styleguide</title>
		<link>http://iconsume.wordpress.com/2008/05/20/styleguide/</link>
		<comments>http://iconsume.wordpress.com/2008/05/20/styleguide/#comments</comments>
		<pubDate>Tue, 20 May 2008 02:03:27 +0000</pubDate>
		<dc:creator>henryfuller</dc:creator>
				<category><![CDATA[3. Outcomes]]></category>
		<category><![CDATA[iConsume Publication]]></category>
		<category><![CDATA[The iConsume brand]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=63</guid>
		<description><![CDATA[For our main publication, we have created a styleguide for each section: the proposal, Eight Artists &#38; Eight Computers, 101 things to do with &#8216;old&#8217; technology, and the Producer/Consumer Alliance. This gives each outcome their own look and feel, while still keeping consistency throughout the publication. You can download the styleguide here: iconsume_style_guide.pdf<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=63&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>For our main publication, we have created a styleguide for each section: the proposal, Eight Artists &amp; Eight Computers, 101 things to do with &#8216;old&#8217; technology, and the Producer/Consumer Alliance. This gives each outcome their own look and feel, while still keeping consistency throughout the publication.</p>
<p>You can download the styleguide here: <a href="http://iconsume.files.wordpress.com/2008/06/iconsume_style_guide.pdf">iconsume_style_guide.pdf</a></p>
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			<media:title type="html">henryfuller</media:title>
		</media:content>
	</item>
		<item>
		<title>Design Proposal</title>
		<link>http://iconsume.wordpress.com/2008/05/16/design-proposal/</link>
		<comments>http://iconsume.wordpress.com/2008/05/16/design-proposal/#comments</comments>
		<pubDate>Fri, 16 May 2008 07:33:37 +0000</pubDate>
		<dc:creator>henryfuller</dc:creator>
				<category><![CDATA[1. Proposal]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=51</guid>
		<description><![CDATA[iConsume has developed a Design Proposal outlining our research methods and proposed outcomes. It is available as a downloadable PDF below. design_proposal<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=51&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>iConsume has developed a Design Proposal outlining our research methods and proposed outcomes. It is available as a downloadable PDF below.</p>
<p><a href="http://iconsume.files.wordpress.com/2008/05/design_proposal.pdf">design_proposal</a></p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/iconsume.wordpress.com/51/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/iconsume.wordpress.com/51/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/iconsume.wordpress.com/51/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/iconsume.wordpress.com/51/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/iconsume.wordpress.com/51/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/iconsume.wordpress.com/51/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/iconsume.wordpress.com/51/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/iconsume.wordpress.com/51/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/iconsume.wordpress.com/51/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/iconsume.wordpress.com/51/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/iconsume.wordpress.com/51/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/iconsume.wordpress.com/51/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/iconsume.wordpress.com/51/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/iconsume.wordpress.com/51/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/iconsume.wordpress.com/51/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/iconsume.wordpress.com/51/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=51&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">henryfuller</media:title>
		</media:content>
	</item>
		<item>
		<title>Outcome book</title>
		<link>http://iconsume.wordpress.com/2008/05/16/outcome-book/</link>
		<comments>http://iconsume.wordpress.com/2008/05/16/outcome-book/#comments</comments>
		<pubDate>Fri, 16 May 2008 07:19:23 +0000</pubDate>
		<dc:creator>sarahlaw</dc:creator>
				<category><![CDATA[3. Outcomes]]></category>
		<category><![CDATA[iConsume Publication]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=49</guid>
		<description><![CDATA[For our final outcome, we first begun with the idea of doing a case of A5 hardcover books, broken down into: proposal, research, producer/consumer alliance, 101 things to do with old technology, and the CD for all of our digital files. But once we crunched some numbers, we realised it was going to be too [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=49&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-48" src="http://iconsume.files.wordpress.com/2008/05/box1.jpg?w=500" alt="" /></p>
<p>For our final outcome, we first begun with the idea of doing a case of A5 hardcover books, broken down into: proposal, research, producer/consumer alliance, 101 things to do with old technology, and the CD for all of our digital files. But once we crunched some numbers, we realised it was going to be too expensive ($70 per book, three sets of 5 books&#8230;you do the math, it isn&#8217;t pretty). We also had the possible issue of some books having unbalanced page amounts, depending on the content.</p>
<p><img class="alignnone size-full wp-image-50" src="http://iconsume.files.wordpress.com/2008/05/book.jpg?w=500" alt="" /></p>
<p>Instead, we will be creating one large book (possibly oversize A4) with different sections. The ways in which the sections will be broken up include the use of different typefaces, different paper stocks, and a variety of page sizes.</p>
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		<media:content url="http://0.gravatar.com/avatar/ad23ba5d6d77341b4e6e59f6af4390dc?s=96&#38;d=identicon" medium="image">
			<media:title type="html">sarahlaw</media:title>
		</media:content>

		<media:content url="http://iconsume.files.wordpress.com/2008/05/box1.jpg" medium="image" />

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	</item>
		<item>
		<title>Case Study 3</title>
		<link>http://iconsume.wordpress.com/2008/05/16/case-study-3/</link>
		<comments>http://iconsume.wordpress.com/2008/05/16/case-study-3/#comments</comments>
		<pubDate>Fri, 16 May 2008 05:48:53 +0000</pubDate>
		<dc:creator>sarahlaw</dc:creator>
				<category><![CDATA[2. Research]]></category>
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://iconsume.wordpress.com/?p=43</guid>
		<description><![CDATA[A young professional lives in the outer suburbs of Melbourne, where it&#8217;s cheaper to rent, and allows for a higher disposable income. Most of their time is taken up by work, but when they are home they like to unwind by playing video games, watching TV, and listening to music. They currently own 1 television, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iconsume.wordpress.com&amp;blog=3373775&amp;post=43&amp;subd=iconsume&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A young professional lives in the outer suburbs of Melbourne, where it&#8217;s cheaper to rent, and allows for a higher disposable income. Most of their time is taken up by work, but when they are home they like to unwind by playing video games, watching TV, and listening to music.</p>
<p>They currently own 1 television, 1 stereo, 1 pay-TV box, 1 DVD player, 1 VCR, 1 computer, 1 scanner, 1 printer, 1 wireless modem, 1 mobile phone, 1 PDA, 1 game console and other computer game equipment.</p>
<p>They have a love-hate relationship with technology. Technology means their work is with them 24 hours a day on their PDA, but it also brings entertainment through TV, the internet, and video games. They tend to rely on technology to get them through the day – not necessarily because they want to, but because their work revolves around it.</p>
<p>As they live a very busy lifestyle, recycling technology is not a priority. They live in a small unit that doesn&#8217;t have much storage space, so if an item isn&#8217;t being used, it is either passed onto someone else who can continue to use it, sold on eBay, or thrown in the bin. With their working life, they feel they do not have the time to fix an item if it is broken, and have realised it is often cheaper to just buy a new – and updated – piece of technology, rather than paying the large bill to fix something that will be obsolete so soon anyway.</p>
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